Complete Build and Development of a National Demand Platform for Energy Upgrades & Sustainable Home Improvement

Platform: GreenEnergyCompare.com (Built and operated by Daaco leadership)
Industry: Energy Efficiency, Sustainable Home Improvements, Green Finance
Scope: Full-scale platform creation, brand strategy, demand generation infrastructure
IP Status: UK Registered Trademarks

The Vision:

Green Energy Compare was created to fill a critical gap in the UK energy and sustainability sector: the absence of a trusted, high-performance platform that could connect homeowners with energy-efficient upgrades, finance options, and national installation partners.
In a market dominated by outdated affiliate models and inconsistent lead quality, our goal was to build a consumer-facing brand capable of delivering trust, scale, and performance — all underpinned by intelligent nurturing and a fully integrated demand system.
This was not a short-term marketing site — it was a full-scale national platform engineered to deliver exceptional commercial outcomes.
Brand & Strategic Positioning

The brand name "Green Energy Compare" was deliberately selected for its high-value search positioning, ensuring visibility across core product and category-level search terms. The platform achieved organic rankings alongside major UK consumer comparison sites such as GoCompare, USwitch, CompareTheMarket, and MoneySavingExpert.

To secure the brand’s long-term defensibility, Green Energy Compare was protected with registered UK trademarks.

Demand Infrastructure & Execution:
 

• Fully integrated multi-vertical funnel system across solar, boilers, insulation, EV, and home improvement finance

• Paid traffic acquisition across Google, Meta, native, and programmatic

• Proprietary Capture & Nurture System (CNS™) built to convert high-intent users through tailored multi-touch campaigns

• Segmentation, lead scoring, and CRM-aligned nurturing workflows

• Partner network integration and real-time lead distribution to national brands and regional installers

• The Green Info Hub: a high-authority content and resource centre for UK homeowners, reinforcing trust and SEO dominance

• The Sustainable Leaders Initiative™: a global recognition campaign that celebrated impactful sustainability-led businesses and generated international press coverage and high-volume traffic

 
Results:
 

• 75,000+ qualified UK homeowner leads generated

• 10,000+ leads per month at peak

• Average 60% quote rate across solar, boiler, and insulation categories

• 5.4M+ total impressions across paid and organic channels

• Partnered with top UK energy brands, finance providers, and installer networks

• Featured globally via the Sustainable Leaders Initiative™ and positioned as a voice of sustainable progress